TITLE

Successful Companies Use The "Outside In" Marketing Approach

PUB. DATE
June 2008
SOURCE
Finweek;6/12/2008, p39
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article provides information on the use of outside in marketing approach by successful companies. It is stated that unless companies begin marketing their brands from an outside in perspective, companies will be left behind. It is averred that the organized passive sender-recipient relationship does not function anymore and has implications for business leaders and marketers. It is suggested to use market intelligence for strengthening the value of a brand.
ACCESSION #
32927747

 

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