June 2008
Book Publishing Report;Jun2008, Vol. 33 Issue 6, p12
Trade Publication
The article reports various developments within the book industry in the U.S. Both Barnes & Noble Inc. and Borders Group Inc. find a system that would encourage consumers to become regulars and target those steady consumers. Out of the 117 independent bookstores, 37.9% indicated that between 61%-75% of their sales come from their regular customers. Booksellers claimed that they get a lot more customers than in the past years.


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