TITLE

Bob writes new McD's jingle, (but he's not smiling about it)

AUTHOR(S)
Garfield, Bob
PUB. DATE
July 2000
SOURCE
Advertising Age;7/3/2000, Vol. 71 Issue 28, p33
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article comments on the television advertising campaign of McDonald's Corp. Key issues discussed include how the tagline does not reflect the eating experience at McDonald's restaurants, arguments that the advertisements are pleasant but misrepresentative and the market backlash that McDonald's faces if it does not improve customer service.
ACCESSION #
3291991

 

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