Radio promotion aims to give Kool younger profile

Beardi, Cara
July 2000
Advertising Age;7/3/2000, Vol. 71 Issue 28, p33
Trade Publication
The article examines the radio advertising campaign created by Bates USA for Brown and Williamson Tobacco Corp.'s Kool brand of menthol cigarettes. Key issues discussed include the description of the advertisements, competition in the market for menthol cigarettes and the target market for the advertising campaign.


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