TITLE

Radio promotion aims to give Kool younger profile

AUTHOR(S)
Beardi, Cara
PUB. DATE
July 2000
SOURCE
Advertising Age;7/3/2000, Vol. 71 Issue 28, p33
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article examines the radio advertising campaign created by Bates USA for Brown and Williamson Tobacco Corp.'s Kool brand of menthol cigarettes. Key issues discussed include the description of the advertisements, competition in the market for menthol cigarettes and the target market for the advertising campaign.
ACCESSION #
3291990

 

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