TITLE

Taco Bell fences in Chihuahua for ads

AUTHOR(S)
MacArthur, Kate
PUB. DATE
July 2000
SOURCE
Advertising Age;7/3/2000, Vol. 71 Issue 28, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Taco Bell Corp.'s television advertisements will briefly feature its popular Chihuahua character in the U.S. in summer 2000. Key issues discussed include a description of the commercials, the future involvement of the dog in Taco Bell advertising and the decision by Taco Bell to use non-union actors in the spots.
ACCESSION #
3291989

 

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