Taco Bell fences in Chihuahua for ads

MacArthur, Kate
July 2000
Advertising Age;7/3/2000, Vol. 71 Issue 28, p32
Trade Publication
The article reports that Taco Bell Corp.'s television advertisements will briefly feature its popular Chihuahua character in the U.S. in summer 2000. Key issues discussed include a description of the commercials, the future involvement of the dog in Taco Bell advertising and the decision by Taco Bell to use non-union actors in the spots.


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