Eve.com revamps to take on a vast pool of competitors

Gilbert, Jennifer
July 2000
Advertising Age;7/3/2000, Vol. 71 Issue 28, p20
Trade Publication
The article examines an Internet and print advertising campaign launched by Eve.com. Key issues discussed include background information on the advertising campaign, key statistics on the online visitor of Eve.com and other beauty sites on the Internet and the competition that Eve.com is expected to face as a result of its diversification.


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