TITLE

Eve.com revamps to take on a vast pool of competitors

AUTHOR(S)
Gilbert, Jennifer
PUB. DATE
July 2000
SOURCE
Advertising Age;7/3/2000, Vol. 71 Issue 28, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article examines an Internet and print advertising campaign launched by Eve.com. Key issues discussed include background information on the advertising campaign, key statistics on the online visitor of Eve.com and other beauty sites on the Internet and the competition that Eve.com is expected to face as a result of its diversification.
ACCESSION #
3291983

 

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