Cereal makers entice online kids

Thompson, Stephanie; Healy, Ben
July 2000
Advertising Age;7/3/2000, Vol. 71 Issue 28, p20
Trade Publication
The article discusses how cereal manufacturers are trying to promote their products to children on the Internet. Key issues discussed include sample sales promotion initiatives on the Internet, the effects of packaging on the sales of products and the importance of establishing an online presence to better connect with child consumers.


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