TITLE

Cereal makers entice online kids

AUTHOR(S)
Thompson, Stephanie; Healy, Ben
PUB. DATE
July 2000
SOURCE
Advertising Age;7/3/2000, Vol. 71 Issue 28, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses how cereal manufacturers are trying to promote their products to children on the Internet. Key issues discussed include sample sales promotion initiatives on the Internet, the effects of packaging on the sales of products and the importance of establishing an online presence to better connect with child consumers.
ACCESSION #
3291982

 

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