TITLE

Stop & Shop polishes image with Top Banana customers

AUTHOR(S)
Beeler, Amanda
PUB. DATE
July 2000
SOURCE
Advertising Age;7/3/2000, Vol. 71 Issue 28, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses key issues concerning customer service campaigns at Stop and Shop supermarkets in the U.S. Key issues discussed include the creation of the Top Banana loyalty program, the key features of the marketing program and feedback provided for store managers on the program's effectiveness.
ACCESSION #
3291971

 

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