inside line

July 2000
Advertising Age;7/3/2000, Vol. 71 Issue 28, p11
Trade Publication
The article reports on developments relevant to direct marketing in the U.S. as of July 3, 2000. Key issues discussed include the views of Direct Marketing Association president H. Robert Wientzen on catalog sales and what companies such as Health Resource and Advo have done to get their products recognized by consumers.


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