TITLE

Pigskin on the fly

AUTHOR(S)
Beeler, Amanda
PUB. DATE
July 2000
SOURCE
Advertising Age;7/3/2000, Vol. 71 Issue 28, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the plans by the National Football League (NFL) to increase television viewer participation in its televised weekly football games. Key issues discussed include the key features of the "NFL Sunday Ticket" promotion that gives television viewers the opportunity to attend seven football games and the key features of the promotion.
ACCESSION #
3291969

 

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