Meredith takes wraps off initiatives to boost sales

Fine, Jon
July 2000
Advertising Age;7/3/2000, Vol. 71 Issue 28, p10
Trade Publication
The article reports on the plan of Meredith Corp. to increase the circulation of its publications. Key issues discussed include the views of Meredith Publishing Group president Christopher Little on the firm's marketing plans, the increase in number of publications and preparations for online subscription sales.


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