TITLE

Meredith takes wraps off initiatives to boost sales

AUTHOR(S)
Fine, Jon
PUB. DATE
July 2000
SOURCE
Advertising Age;7/3/2000, Vol. 71 Issue 28, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the plan of Meredith Corp. to increase the circulation of its publications. Key issues discussed include the views of Meredith Publishing Group president Christopher Little on the firm's marketing plans, the increase in number of publications and preparations for online subscription sales.
ACCESSION #
3291968

 

Related Articles

  • Marketing Integrity. Pettas, Joanna // Circulation Management;May2008, Vol. 23 Issue 4, p48 

    The article profiles Todd Bierle, consumer marketing director at Meredith Corp. It relates the efforts of Bierle and his team to improve the subscription contribution of "Family Circle" magazine. It also presents a background of his career in the magazine circulation marketing industry and his...

  • Testing Faster, Testing Better. Love, Barbara // Circulation Management;May2008, Vol. 23 Issue 4, p14 

    The article focuses on the initiatives of magazine circulation marketers to improve their testing strategies in order to drive better, faster and more efficient results. David Ball, vice president of consumer marketing at Meredith Publishing, sees testing opportunities in multi-channel testing....

  • Multimedia Strategies In Circ Acquisition. Love, Barbara // Circulation Management;Mar2008, Vol. 23 Issue 2, p30 

    The article discusses how traditional circulation acquisition tactics are improved by multimedia strategies. Jon Macarthy, senior consumer marketing director of Meredith Corp., says the company applies traditional marketing disciplines to emerging channels to expose potential readers. Chris...

  • Circ's New Value. Moses, Lucia // MediaWeek;9/21/2009, Vol. 19 Issue 33, p6 

    The article discusses the effects of subscription prices on periodical circulation and publishing finance. Many periodicals with large circulation, particularly those published by Meredith Corp., offer annual subscriptions for $10 or less. It claims that the continuing decline in advertising...

  • MORE IS MORE. Black, Pamela J. // Folio: The Magazine for Magazine Management;Dec2003, Vol. 32 Issue 12, p34 

    Provides information on "More" magazine launched by Meredith Corp. for older women. Goal of the magazine for its circulation base; Reasons behind its success; Kinds of articles featured by the magazine.

  • Eating Well Is Younger than Syndicated Research Thinks.  // Media Industry Newsletter;11/2/2015, p1 

    The article focuses on the growth in the bimonthly's circulations of the "Eating Well" magazine since the acquisition of publisher Meredith Corp., with the growth driven by affluent millennials who are more focused on a healthy diet than older generations according to publisher Deirdre Finnegan.

  • One-stop magazine subscriptions shop appears on the Net.  // Campaign;11/14/97, Issue 46, p10 

    Reports on the launch by InteResource and Brown Bear Publishing of an online newsagent which promises Internet users a one-stop shop for subscribing to magazines from several publishing companies. Terms of the deals signed by the companies with publishing agencies; Features of the online...

  • Steve Smith on New Media Boxscores (February 2006): February Flounders: Publisher Snatch Select Wins from a Losing Month.  // Min's B2B;5/1/2006, Vol. 9 Issue 18, p4 

    Presents an update on Internet advertising as of May 2006. Advertising pages of Hanley Wood's BigBuilder.com and CustomHomeOnline.com; Business performance of CMP Media's InternetWeek.com and Meredith Corporation's Agriculture.com.

  • Meredith guide 'Shop Online' ranks top sites. Kerwin, Ann Marie // Advertising Age;6/14/1999, Vol. 70 Issue 25, p54 

    This article features the Shop Online, a holiday Internet buying guide, created by the magazine division of Meredith Corp. Shop Online will serve as a supplement to ten Meredith titles, including Better Homes & Gardens and Ladies Home Journal. The editors of the online guide will recommend 250...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics