Colgate expands roster with two new products

Cardona, Mercedes M.
July 2000
Advertising Age;7/3/2000, Vol. 71 Issue 28, p8
Trade Publication
The article reports that Colgate-Palmolive Co. has launched in the United States in 2000 a new product that combines a toothpaste and a mouthwash in a single product. Key issues discussed include a description of the new product and details of an advertising campaign created by Y and R Advertising for it.


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