TITLE

Colgate expands roster with two new products

AUTHOR(S)
Cardona, Mercedes M.
PUB. DATE
July 2000
SOURCE
Advertising Age;7/3/2000, Vol. 71 Issue 28, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Colgate-Palmolive Co. has launched in the United States in 2000 a new product that combines a toothpaste and a mouthwash in a single product. Key issues discussed include a description of the new product and details of an advertising campaign created by Y and R Advertising for it.
ACCESSION #
3291964

 

Related Articles

  • New Colgate entry appeals to sensitive type. Cardona, Mercedes M. // Advertising Age;11/29/1999, Vol. 70 Issue 49, p3 

    This article reports on the launch of a sensitive-teeth line of Colgate toothbrushes and toothpaste by Colgate-Palmolive Co. in 2000, in an effort to strengthen the company's position as the top U.S. dental care brand. Colgate Sensitive reaches stores in February 2000, backed by $30 million in...

  • High fluoride formulation.  // British Dental Journal;7/24/2004, Vol. 197 Issue 2, p105 

    Features Colgate Duruphat 2800 Fluoride Toothpaste made available by Colgate-Palmolive Co. Amount of fluoride contained in the toothpaste; Selective individuals suitable to use the said product; Availability of Colgate Duruphat 2800.

  • Colgate enlists $20 mil for Irish Spring Sport. Sloan, Pat // Advertising Age;5/20/1996, Vol. 67 Issue 21, p18 

    The article reports on Colgate-Palmolive Co.'s launch of Irish Spring Sport, an antibacterial deodorant version of its Irish Spring bar soap, in the U.S. in 1996. Key issues discussed include the key features of Irish Spring Sport and a description of the advertising campaign created by Young...

  • GSK unveils raft of oral care launches to beat back Colgate. Jack, Louise // Marketing Week;1/29/2009, Vol. 32 Issue 5, p49 

    The article reports that in an effort to attract new customers, healthcare company GlaxoSmithKline is planning to launch new oral care products under its brands Aquafresh, Macleans and Sensodyne. The company will give a tough competition to the market leader Colgate-Palmolive Co. The new range...

  • Colgate plans 'receding gums' toothpaste launch.  // Marketing Week;4/27/2006, Vol. 29 Issue 17, p7 

    The article reports on the launching of Colgate Time Control from Colgate-Palmolive Co. The toothpaste brand prevents the problem of receding gums because it contains vitamin E that neutralizes free radicals associated to gum tissue damage. Meanwhile, competitor GlaxoSmithKline is preparing to...

  • Taking the plunge.  // Advertising Age International;May97, pI24 

    Describes the television commercial created by Young and Rubicam of London for Colgate-Palmolive's Sensation Deep Clean toothpaste.

  • Colgate plans $36 million in ad support for tartar control/whitening toothpaste.  // Drug Store News;9/8/97, Vol. 19 Issue 14, p49 

    Reports on Colgate-Palmolive Co.'s plan to launch its Tartar Control Plus Whitening toothpaste with a $36 million advertising campaign. Young and Rubicam as developer of the advertising campaign; Toothpaste products previously launched by Colgate.

  • Colgate Luminous Launch Highlights Slow Segment. Wasserman, Todd // Brandweek;10/31/2005, Vol. 46 Issue 39, p5 

    This article presents information on a new product launched by Colgate-Palmolive as of October 2005. It was found that Colgate-Palmolive is banking on a new product attribute, strong, shiny enamel, for Luminous, its major toothpaste launch for 2005. Colgate declined comment on the Luminous...

  • Oral B in electric brush 'value' line.  // Marketing (00253650);6/29/2005, p4 

    The article reports that dental hygiene products company Oral-B is aiming to undercut rivals including Colgate-Palmolive Co. and Procter and Gamble Co. with a value electric rechargeable toothbrush range. The line, badged Vitality, will comprise two products, called Pro-White and DualClean. The...

Share

Other Topics