TITLE

Kmart shops around as retailers brace for 'difficult Christmas.'

AUTHOR(S)
Cuneo, Alice Z.; Chura, Hillary
PUB. DATE
July 2000
SOURCE
Advertising Age;7/3/2000, Vol. 71 Issue 28, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Kmart Corp. is preparing an advertising campaign for the Christmas season in the U.S. in 2000. Key issues discussed include speculation that retail sales will be relatively low during Christmas season, a description of the theme of the advertising campaign and information on the market growth enjoyed by Kmart and other retail chains.
ACCESSION #
3291959

 

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