TITLE

Revlon readies cosmetic changes

AUTHOR(S)
Cardona, Mercedes M.
PUB. DATE
July 2000
SOURCE
Advertising Age;7/3/2000, Vol. 71 Issue 28, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses several product innovations by Revlon in the second half of 2000. Key issues discussed include the release of new products such as the Revlon Hair Treatment line and Almay skincare and nail treatment products, plans for a fourth-quarter marketing campaign and changes in Revlon's market share in the U.S.
ACCESSION #
3291958

 

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