TITLE

Smirnoff puts its Ice to the test

AUTHOR(S)
Petrecca, Laura; Chura, Hillary
PUB. DATE
July 2000
SOURCE
Advertising Age;7/3/2000, Vol. 71 Issue 28, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the testing of United Distillers and Vintners' new Smirnoff Ice beverage in the U.S. market in 2000. Key issues discussed include the key features of Smirnoff Ice, the key features of a television advertising campaign created for the product by J. Walter Thompson Co. and planned advertising campaigns in international markets.
ACCESSION #
3291955

 

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