TITLE

CBS drafts MTV to create Super Bowl programming

AUTHOR(S)
Friedman, Wayne
PUB. DATE
July 2000
SOURCE
Advertising Age;7/3/2000, Vol. 71 Issue 28, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the plans of cable television network MTV to produce half-time and pre-game shows to attract younger viewers to CBS Broadcasting's telecast of the Super Bowl in the U.S. in 2000. Key issues discussed include the initiatives by CBS to target a younger viewer demographic to the Super Bowl telecast and the effects of the merger of CBS and Viacom on the deal.
ACCESSION #
3291954

 

Related Articles

  • SHOWTIME, EYE WEB WILL STEP INTO RING. Dempsey, John // Daily Variety;05/30/2000, Vol. 267 Issue 61, p8 

    Reports that Viacom's Showtime network has agreed to share with CBS inc. four heavyweight boxing fight broadcasts as part of an arrangement, set in motion by the merger of Viacom and CBS. Editing of the boxing matches for three weekend-afternoon rerun telecasts by CBS; Comment by Sean McManus,...

  • THIS JUST IN.  // Multichannel News;5/12/2003, Vol. 24 Issue 19, p2 

    Presents news items related to developments in the U.S. cable industry as of May 12, 2003. Viacom Inc. president and chief operating officer to testify before the Senate Commerce Committee; Plans of rural independent cable system ADA Cablevision with regard to sports television network ESPN;...

  • MTV. CBS TEAM ON SUPER BOWL SHOW. Bernstein, Paula // Daily Variety;08/23/2000, Vol. 268 Issue 57, p4 

    Reports that Music Television (MTV) will produce the halftime show for Super Bowl XXXV, which will air January 28, 2001 on CBS. Plan of MTV to book a block of National Football League (NFL)-themed programming on the day prior to the event; Taping of the show 'Total Request Live' from the NFL...

  • VALUE OF THE GAME. Umstead, R. Thomas // Multichannel News;11/4/2002, Vol. 23 Issue 44, p1B 

    Examines the relationship between sporting events and the cable industry and the high level of influence each has on the other. Domination of cable or broadcast networks in telecast rights of major U.S. sports; Consistent viewership ratings enjoyed by sporting events; High costs of acquisition...

  • Cox Tips Hornets-Centered Net In N'awlins. Umstead, R Thomas // Multichannel News;10/28/2002, Vol. 23 Issue 43, p14 

    Reports on deals of the regional sports network Cox Sports Television, slated to launch on October 28, 2002 with several television networks. Terms of the agreement of the network with the ESPN channel to provide college-sports events and news programming; Plans of the network regarding its...

  • Cable bases loading up with new sports webs. Richmond, Ray // Variety;10/14/96, Vol. 364 Issue 11, p39 

    Reports on developments related to cable television in the United States as of October 14, 1996. Cable networks' launch of sports news channels; Background on the market for sports news channels; Market observers' comments.

  • Ganging up on sports fees. Romano, Allison // Broadcasting & Cable;5/13/2002, Vol. 132 Issue 20, p22 

    Focuses on the impact of increased sports-programming cost on the cable television broadcasting of sports events in the U.S. Reference to the failure of Cablevision Systems to carry Yankees Entertainment & Sports; Subscribers lost by Cablevision due to the conflict; Involvement of ESPN.

  • Court TV. Sparrow, David // Tennis; 

    Reports on the launching of the Tennis Channel cable network.

  • Cameras on the court. Romano, Allison // Broadcasting & Cable;10/28/2002, Vol. 132 Issue 44, p44 

    Reports on innovative techniques adopted by sports cable television network ESPN to attract viewers to its National Basketball Association (NBA) coverage in late October 2002. Technology implemented by ESPN to broadcast NBA action; Usage of interactive chalkboard by TNT to help viewers to break...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics