CBS drafts MTV to create Super Bowl programming

Friedman, Wayne
July 2000
Advertising Age;7/3/2000, Vol. 71 Issue 28, p3
Trade Publication
The article reports on the plans of cable television network MTV to produce half-time and pre-game shows to attract younger viewers to CBS Broadcasting's telecast of the Super Bowl in the U.S. in 2000. Key issues discussed include the initiatives by CBS to target a younger viewer demographic to the Super Bowl telecast and the effects of the merger of CBS and Viacom on the deal.


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