Kellogg concept turns aisles into Breakfastland

Thompson, Stephanie
July 2000
Advertising Age;7/3/2000, Vol. 71 Issue 28, p3
Trade Publication
The article reports on the development of the Breakfastland retail concept by Kellogg Co. in the U.S. in 2000. Key issues discussed include the modification of grocery store cereal aisles to include interactive displays and colorful signs, forecasts on the effect of the plan on competitors and the plans by other companies to create supermarket displays.


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