TITLE

Kellogg concept turns aisles into Breakfastland

AUTHOR(S)
Thompson, Stephanie
PUB. DATE
July 2000
SOURCE
Advertising Age;7/3/2000, Vol. 71 Issue 28, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the development of the Breakfastland retail concept by Kellogg Co. in the U.S. in 2000. Key issues discussed include the modification of grocery store cereal aisles to include interactive displays and colorful signs, forecasts on the effect of the plan on competitors and the plans by other companies to create supermarket displays.
ACCESSION #
3291953

 

Related Articles

  • FRESHENED UP TOPLINE HAS NEW LEASE OF LIFE.  // SupermarketNews;Jun2014, Vol. 6 Issue 6, p2 

    The article profiles Auckland, New Zealand-based sales and marketing agency Topline Marketing which has been involved in operations with information technology platforms, fleets of motor vehicles and offers full account management for clients in the fields of grocery and merchandising sectors.

  • posts and tweets.  // Grocer;6/1/2013, p25 

    The article presents the several Internet posts and tweets related to the grocery trade, including the safety fears surrounding the raw milk from Stichelton Stilton, another on the criticism on the Special K formula of Kellogg's for its Bran Flakes and another on badger cuddlers.

  • SNACK ATTACK! Ruddy, John // Checkout;Mar2010, Vol. 36 Issue 2, p30 

    The article reports on the category management approach of Kellogg Co. in Ireland. The changes in the grocery retail sector include the evolution of the store layout and the market research of Kellogg pushed the firm to place its snacking brands at store counters. According to head of sales Ian...

  • brain food. Robb, Walter // Progressive Grocer (India Edition);Apr2013, Vol. 92 Issue 4, p10 

    The article offers brief information on miscellaneous topics including 2013 World's most ethical grocery companies, changing behavior of consumers towards foods and statistical analysis for group of people preparing ethnic food at home. According to the periodical, Whole Foods Market Inc.,...

  • Forces of change. McTaggart, Jenny; Heller, Walter // Progressive Grocer;4/15/2005, Vol. 84 Issue 6, p48 

    Presents information on the major trends and drivers in the grocery industry in the U.S. Growth of the fresh department; Impact of low-carbohydrate merchandising on the industry; Information on performance of the industry in 2004.

  • HEALTH FOOD. Vosburgh, Robert // SN: Supermarket News;12/20/2004, Vol. 52 Issue 51, p37 

    Presents an overview of events that have influenced the supermarket industry in the U.S. in 2004. Strategies employed by retailers to compete with rival supermarkets; Steps taken by retailers to develop consumer-centered merchandising.

  • Creative Seasonal Merchandising Is Always in Season. Alaimo, Dan // SN: Supermarket News;6/19/2006, Vol. 54 Issue 25, p12 

    The author reflects on the opportunities for creative and bold seasonal merchandising in the supermarket business in the U.S., according to the Seasonal Best Practices study released in June 2006. Engaging special merchandising for the spring-to-summer season and marketing around various...

  • Rude awakening shakes Kellogg.  // Marketing Week;9/24/1998, Vol. 21 Issue 30, p5 

    Comments on how the marketing strategy used by the cereal manufacturer company, Kellogg has affected the company. Indication that profits at the company will decrease; How critics view the company's approach to marketing.

  • Special K also launches new biscuit range. Bamford, Vince // Grocer;7/21/2012, p27 

    The article reports that Special K Biscuits is set to launch its strawberry and blueberry flavors in Great Britain on August 2012, to be backed by a 3-million-British pound marketing drive, in line with Kellogg's overall aim to grow Special K snacks into a 100-million-British pound brand by 2017.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics