TITLE

CBS set to pull in $35 mil windfall for last 'Survivor.'

AUTHOR(S)
Friedman, Wayne
PUB. DATE
July 2000
SOURCE
Advertising Age;7/3/2000, Vol. 71 Issue 28, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on speculations that CBS will earn $35 million in advertising revenue for the season finale of the television program "Survivor." Key issues discussed include plans to double advertising rates and expand the length of the program and the factors behind the market success of the reality television show.
ACCESSION #
3291952

 

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