Ad-review council rejects request to study beer ads

Teinowitz, Ira
July 2000
Advertising Age;7/3/2000, Vol. 71 Issue 28, p1
Trade Publication
The article reports on the decision of the United States National Advertising Review Council (NARC) to reject a request by Coors Brewing Co. to review whether the beer marketer's advertising appeals to underage drinkers. Key issues discussed include Coors Brewing's reaction to the decision by the NARC and arguments by the governing body that it does not review individual advertisers.


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