TITLE

Volvo set to tap Messner Vetere as its Euro shop

AUTHOR(S)
Chura, Hillary; Halliday, Jean; Britt, Bill
PUB. DATE
July 2000
SOURCE
Advertising Age;7/3/2000, Vol. 71 Issue 28, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Volvo Car Corp. will likely award its $50-million pan-European advertising account to Messner Vetere Berger McNamee Schmetterer/Euro RSCG. Key issues discussed include details of the pending deal and projections on the market performance of Volvo's automobile products in the United States.
ACCESSION #
3291948

 

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