Racing is key part of Jaguar sales plan

Cantwell, Julie
June 2000
Automotive News;6/26/2000, Vol. 74 Issue 5881, p52
Trade Publication
Reports on Montreal, Quebec-based Jaguar Cars Ltd.'s use of automobile racing as a tool for corporate growth. Company's use of its Formula One racing team as a global marketing tool; Target market; Percentage of the company's marketing budget allocated for motorsports.


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