TV Guide Spearheads `Stuart Little' Promotion

Umstead, R. Thomas
June 2000
Multichannel News;06/26/2000, Vol. 21 Issue 26, p23
Informs that TV Guide Inc. is teaming up with Columbia TriStar to develop a strategic marketing partnership to promote the pay-per-view launch in the United States of the film `Stuart Little'. Aspects of the extensive promotional partnership; Advertising campaign.


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