TITLE

TV Guide Spearheads `Stuart Little' Promotion

AUTHOR(S)
Umstead, R. Thomas
PUB. DATE
June 2000
SOURCE
Multichannel News;06/26/2000, Vol. 21 Issue 26, p23
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Informs that TV Guide Inc. is teaming up with Columbia TriStar to develop a strategic marketing partnership to promote the pay-per-view launch in the United States of the film `Stuart Little'. Aspects of the extensive promotional partnership; Advertising campaign.
ACCESSION #
3287055

 

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