Key Business-changing Trends in Travel Distribution

Haley, Mark G.
July 2008
Hospitality Upgrade;Summer2008, p50
Trade Publication
The article presents an overview of the key business trends in the travel distribution of the hotel industry in the U.S. There are several trends that manifests and affects the industry which include the continuing shift of transaction volume to electronic channels, particularly to the Internet, the growth of Internet volume, particularly direct Internet transactions at the expense of voice channels and third-party channels and the integration of transaction-oriented booking engines with rich site design, search engine optimization and customer relations management techniques which drive trial made by new customers and the consolidation within the distribution industry.


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