TITLE

Balance of POWER

AUTHOR(S)
McCrossan, Tina
PUB. DATE
July 2008
SOURCE
Hospitality Upgrade;Summer2008, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the significance of capital planning to hotels and hospitality industry in the U.S. For the industry to survive and stay competitive in the business, executives must employ capital planning for technology. Executives and owners should assess and evaluate what to actually fund and what they need , to be able to straighten up their priorities and set out the needed strategies. It reveals that revenue performance risk is creating an interesting brew of motivations and the relationship dynamics are changing and executives are postponing non-return on investment (ROI) projects and looking for tools to help stay on their numbers.
ACCESSION #
32869293

 

Related Articles

  • Core Values. Treace, John // Sales & Service Excellence Essentials;Jan2012, Vol. 12 Issue 1, p1 

    The article discusses various issues related to core values of marketing strategy. It is stated that strong core values are crucial to driving performance. Core values also shape the culture, brand, and business strategies. It is mentioned that people want to work for companies that are governed...

  • Marketing Strategy: An Assessment of the State of the Field and Outlook. Varadarajan, P. Rajan; Jayachandran, Satish // Journal of the Academy of Marketing Science;Spring99, Vol. 27 Issue 2, p120 

    This article provides an assessment of the state of the field of marketing strategy research and the outlook. Using institutional theory, the authors develop an organizing framework to serve as a road map for assessing research in marketing strategy. Their assessment of the state of the field...

  • CHAPTER EIGHT: Market strategies: Applying resources for maximum impact.  // Manager's Guide to Competitive Marketing Strategies;1/15/2006, p255 

    Chapter 8 of the book "The Manager's Guide to Competitive Marketing Strategies" is presented. It deals with the five major areas related to the framing and development of a market strategy that include market dimension, market entry, market commitment, market demand, and market diversification....

  • CHAPTER NINE: Product/service strategies: Your lifeline to growth and competitive advantage.  // Manager's Guide to Competitive Marketing Strategies;1/15/2006, p277 

    Chapter 9 of the book "The Manager's Guide to Competitive Marketing Strategies" is presented. It distinguishes the framework for developing product strategies. It also formulates a positioning strategy and employs life cycle extension strategies to give new life to products. Further it also...

  • Private-Label Pachyderm VS. Generic Godzilla. Ray, Allen; Gordon, David // Electrical Wholesaling;Oct2007, Vol. 88 Issue 10, p33 

    The article discusses the two marketing strategies that are considered by electrical industries in the U.S. in introducing their products in the market. These strategies include private labeling and the introduction of generic products. The author points out the impact of these strategies to the...

  • How Do I Market My Hotel? McCarthy, Tom // Lodging Hospitality;5/15/2008, Vol. 64 Issue 7, p30 

    The article offers steps for effective hotel marketing in the U.S. When marketing hotels to customers, hotel managers are advised to first look at their product, its strengths and weaknesses from the customers' point of view. Other factors that should be considered include the strengths and...

  • BETTER LATE THAN NO PLAN AT ALL. McCarthy, Tom // Lodging Hospitality;1/1/2007, Vol. 63 Issue 1, p30 

    The article offers tips and information about the importance of making a hotel marketing plan. The author asserts that hotel operators definitely need a written plan, but 75 percent of what he sees in typical hotel sales/marketing plans is worthless. Improving communication between everyone...

  • 0800handyman. Qassim, Ali // Marketing (00253650);5/25/2005, p27 

    This article focuses on brand building services of the firm 0800handyman. Bruce Greig, the company's founder explains that not all 0800handyman's clients are London's elite, but invariably they are people who "work longer hours and have less time to spend with their wives or girlfriends and...

  • Person-Situation: Segmentation's Missing Link. Dickson, Peter R. // Journal of Marketing;Fall1982, Vol. 46 Issue 4, p56 

    Has usage situation been overlooked in market segmentation? A general framework is offered which positions situation and person within situation as theoretically legitimate and potentially useful bases for segmenting demand and targeting marketing strategy.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics