The emergence of the Chinese economic area (CEA): A regiocentric approach to the markets

Cui, Geng
March 1998
Multinational Business Review (St. Louis University);Spring98, Vol. 6 Issue 1, p63
Academic Journal
Presents a study on the economies and single regional markets within the Chinese Economic Area (CEA) and how it affects many multinational corporations (MNCs). Identification of these areas; Discussion on the variations and disparities among the CEAs and MNCs in macro-economic environment, consumer characteristics, marketing infrastructure and human resources; Information on a regiocentric approach to the CEA markets with strategy implications for MNCs.


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