TITLE

Information technology, international marketing and foreign subsidiaries market share

AUTHOR(S)
Carpano, Claudio; Rahman, Manzur
PUB. DATE
March 1998
SOURCE
Multinational Business Review (St. Louis University);Spring98, Vol. 6 Issue 1, p36
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Presents a study which investigated the relationship among, information technology, international marketing strategy, foreign subsidiaries' market share and the internation integration of marketing activities. Indication that hypotheses were tested on the relationship between a firm's market share; Methodolody used to conduct the study; Conclusion of the study.
ACCESSION #
328447

 

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