Information technology, international marketing and foreign subsidiaries market share

Carpano, Claudio; Rahman, Manzur
March 1998
Multinational Business Review (St. Louis University);Spring98, Vol. 6 Issue 1, p36
Academic Journal
Presents a study which investigated the relationship among, information technology, international marketing strategy, foreign subsidiaries' market share and the internation integration of marketing activities. Indication that hypotheses were tested on the relationship between a firm's market share; Methodolody used to conduct the study; Conclusion of the study.


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