Penney takes lifestyle approach

Sloan, Carole
June 2008
Furniture/Today;6/23/2008, Vol. 32 Issue 41, p1
Trade Publication
The article reports that JCPenney will adopt lifestyle merchandising as a new marketing approach for its home furnishings division in the U.S. in 2008. The company will introduce its new Linden Street brand and the product line will be the launch vehicle for the lifestyle marketing approach in July 2008.


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