Stemming the tide of 'greenwash.'

Gillespie, Ed
May 2008
Consumer Policy Review;May/Jun2008, Vol. 18 Issue 3, p79
In recent years the marketplace for consumer goods and services has become ostensibly 'greener', as manufacturers and providers target consumers by promoting their environmental credentials. Ed Gillespie argues that this market change has been accompanied by the use of 'greenwash' -- advertising or marketing that is misleading to consumers with regards to the ecological impact of the products they buy -- and concludes that in the long term this may have a negative impact on public engagement with wider environmental issues.


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