Hyundai spends like never before to launch Genesis luxury sedan

Jackson, Kathy
May 2008
Automotive News;5/26/2008, Vol. 82 Issue 6309, p6
Trade Publication
The article announces the move of Hyundai to spend $80 million for the marketing campaign in the launching of its new Genesis luxury sedan in the U.S. The campaign includes Genesis commercials during the 2008 Super Bowl, ride and drive for summer. It states that a big portion of the budget goes to television campaigns, Internet and grassroots marketing. Hyundai believes that the campaign will help draw customers for dealership and the Genesis will help sell Hyundai vehicles.


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