TITLE

Hyundai spends like never before to launch Genesis luxury sedan

AUTHOR(S)
Jackson, Kathy
PUB. DATE
May 2008
SOURCE
Automotive News;5/26/2008, Vol. 82 Issue 6309, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article announces the move of Hyundai to spend $80 million for the marketing campaign in the launching of its new Genesis luxury sedan in the U.S. The campaign includes Genesis commercials during the 2008 Super Bowl, ride and drive for summer. It states that a big portion of the budget goes to television campaigns, Internet and grassroots marketing. Hyundai believes that the campaign will help draw customers for dealership and the Genesis will help sell Hyundai vehicles.
ACCESSION #
32814187

 

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