Green From A Night of Scotch

Levin, Dan
June 2008
Forbes Asia;6/16/2008, Vol. 4 Issue 11, p30
The article focuses on the success of Chivas Regal Scotch drink in China. Chivas Regal brand is becoming famous among young party goers particularly in several karaoke bars in the country. The brand is the second most popular foreign spirits next to Hennessy Cognac in China due to its heavy advertising and lowered import tariffs. Chivas mixed with green tea makes a perfect blend says Andrew Bull, director of Shine Group, a Shanghai, China brand promotion company.


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