TITLE

Columbia Sportswear Tightens Its Belt

AUTHOR(S)
Bouchard, Nancy
PUB. DATE
June 2008
SOURCE
SGB;Jun2008, Vol. 41 Issue 6, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the strategies of Columbia Sportswear Co. to boost its marketing performance. It notes that the company has slowed down from 15% to 10-11% of its growth rate for the last five years. Columbia's director of investor relations Ron Parham reveals some of the company's initiatives to increase its growth rate which include the launch of its first e-commerce site in 2009 and other operational strategies.
ACCESSION #
32801486

 

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