Joining the Party

Ryan, Thomas J.
June 2008
SGB;Jun2008, Vol. 41 Issue 6, p6
Trade Publication
The article discusses the impact of tailgating trend on the sporting goods industry. It notes that the growing number of college and professional football fans is making tailgating trend sensational to the extent that companies are improving their products and services for the sports fans. It cites the leading sporting good companies whose products are greatly in demand in tailgating. Different perspectives on the origin of tailgating are also presented.


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