TITLE

Wireless Marketers Need Touch Of Grey

AUTHOR(S)
Quigley, Paul
PUB. DATE
June 2000
SOURCE
Wireless Week;06/19/2000, Vol. 6 Issue 25, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the need for wireless telecommunication manufacturers to market their products to baby boomers. Research of Strategy Analytics; Baby boomer population of Great Britain; Views on the market segment.
ACCESSION #
3278204

 

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