TITLE

Years of success catch up with Barbie

AUTHOR(S)
Ritson, Mark
PUB. DATE
June 2008
SOURCE
Marketing (00253650);6/4/2008, p21
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the possibility that the competing interest between Bratz and Barbie could be spill over into the courtroom as Mattel Inc. accuses Isaac Larian of MGA Entertainment, manufacturer of Bratz doll, of stealing the Bratz design. Larian believes that his brand has supplanted the market leader. Meanwhile, Chuck Scothon of Mattel said that the values of courage, inspiration and imaginative play of Barbie are superior to the shallow fun of Bratz.
ACCESSION #
32773513

 

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