Giant java spotted hissing and steaming in Times Square

Wheaton, Ken
June 2008
Advertising Age;6/23/2008, Vol. 79 Issue 25, p55
Trade Publication
The article describes the billboard promotion McDonald's Corp. is erecting in Times Square in New York City that features a tank containing 1,600 gallons of water that will create the image of a large cup of McDonald's Premium Roast coffee, complete with steam. The ad, developed by the Leo Burnett USA Inc. agency, is 48-feet high.


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