Brazil adopts hard hitting images on cigarette packets in antismoking campaign

Morales, Klaus
June 2008
BMJ: British Medical Journal (International Edition);6/14/2008, Vol. 336 Issue 7657, p1333
Academic Journal
The article reports on a smoking prevention campaign which has been launched by the health ministry of Brazil. The campaign features shocking and graphic photographs and health warnings which have been placed on packages of cigarettes in an effort to deter people in the country from smoking. The photographs in the campaign were chosen after a study was conducted which asked smokers and non-smokers to measure the emotional impact of the images contained in them. A discussion of the prevalence of cigarette smoking in the country is presented.


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