New Technology Ventures: What Factors Lead to Success?

Yunxia Zhu; Allee, M. Zhang
May 2008
Academy of Management Perspectives;May2008, Vol. 22 Issue 2, p108
Academic Journal
The article discusses a study by researcher Michael Song and his team into what factors can be used to predict success in ventures based around innovative technology. The study consisted of a meta-analysis analyzing successful technology companies to determine how some technology firms succeed despite high rates of failure. The analysis suggested that factors such as supply chain integration, marketing skills, patent protection and market scope of companies are important factors in success. The study also indicated that research and development (R&D) investments and the experience level of entrepreneurs were not important elements in company success.


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