TITLE

Do Top Management Teams Need Chief Marketing Officers?

AUTHOR(S)
Sparks, John R.
PUB. DATE
May 2008
SOURCE
Academy of Management Perspectives;May2008, Vol. 22 Issue 2, p101
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article discusses a study by researchers Pravin Nath and Vijay Mahajan on how chief marketing officers (CMOs) influence business strategies devised by top management teams (TMTs). The study examined how marketing and branding strategies, organizational qualities and industrial concentration could result in CMOs serving on TMTs. The author notes that the study could not definitively prove that the presence of CMOs on TMTs affected company financial performance and suggests that CMOs can help present customer viewpoints to TMTs.
ACCESSION #
32739763

 

Related Articles

  • The Structure of Long-Range Planning Groups. Litschert, Robert J. // Academy of Management Journal;Mar1971, Vol. 14 Issue 1, p33 

    A survey of 28 companies in 4 industrial settings suggests that, while remaining relatively small and at the upper levels of the organizational hierarchy, long-range planning groups have undergone substantial structural modifications during the last decade. The influence of technology en the...

  • The Effect of Structure on the Strategic Decision Process. Fredrickson, James W. // Academy of Management Proceedings (00650668);1984, p12 

    This paper attempts to provide an orderly description of how an organization's formal structure affects its strategic decision-making process. Literature on structure, the strategic process, and the link between the two is reviewed. Pertinent contributions are then integrated to describe the...

  • MARKETING REVOLUTION: Gambling on the future. Handley, Lucy // Marketing Week (Online Edition);3/10/2011, p16 

    The article focuses on a study conducted by the journal which reflects on the plans of 75 percent of chief marketing officers towards rearrangement of their teams by the end of 2011 to accommodate with the new forms of media and communications. This reorganization, in reaction to the huge...

  • TEAM EFFORT. Bankston, Karen // Credit Union Management;Aug2006, Vol. 29 Issue 8, p56 

    The article presents information on the team work of boards and CEOs to face the challenges of credit unions. Establishing a governance philosophy will help the board, board chair and CEO to work as a team for a long term. The article reflects that the best time to formalize effective...

  • ORGANIZATIONAL BEHAVIOR. Chaneta, I. // Journal of Comprehensive Research;2010, Vol. 8, p91 

    Mullins (2005) defines organizational behavior as the study and understanding of individual and group behavior and patterns of structure in order to help improve organizational performance and effectiveness. Cole (1998) states that organizational behavior is a term applied to the systematic...

  • Collegial Teams. Kepcher, Carolyn // Leadership Excellence;Feb2005, Vol. 22 Issue 2, p7 

    Presents insights of the author on the collegial team system in business management where the philosophy is based on a peer-to-peer review. Aspects of a collegial team; Importance of goals for meetings to hone and practice winning business strategies; Importance of team dynamics despite...

  • Negotiation in Strategy Making Teams: Group Support Systems and the Process of Cognitive Change. Ackermann, Fran; Eden, Colin // Group Decision & Negotiation;May2011, Vol. 20 Issue 3, p293 

    This paper reports on the use of a Group Support System (GSS) to explore at a micro level some of the processes manifested when a group is negotiating strategy-processes of social and psychological negotiation. It is based on data from a series of interventions with senior management teams of...

  • Keep decisions current.  // Communication Briefings;Dec2014, Vol. 33 Issue 12, p2 

    The article offers tips on how to keep the team's decisions current, adapted from the article "Decisions: How Looping Back Helps" by Rick Brenner.

  • Team-building ideas: Rethink ordinary.  // Administrative Professional Today;Apr2011, Vol. 37 Issue 4, p8 

    The article offers information on the application of the exercise "Rethink the Ordinary" in increasing team building ideas.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics