TITLE

A uses and gratifications perspective on the Internet as a new information source

AUTHOR(S)
Parker, Betty J.; Plank, Richard E.
PUB. DATE
June 2000
SOURCE
American Business Review;Jun2000, Vol. 18 Issue 2, p43
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Presents a uses and gratification perspective on the importance of Internet as a source of information among college students in the Middle West. Suitability of the Internet to the information search paradigm of college students; Motivations behind the use of the Internet; Use of regression analysis to determine the most important factor in predicting on-line usage.
ACCESSION #
3272847

 

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