A uses and gratifications perspective on the Internet as a new information source

Parker, Betty J.; Plank, Richard E.
June 2000
American Business Review;Jun2000, Vol. 18 Issue 2, p43
Academic Journal
Presents a uses and gratification perspective on the importance of Internet as a source of information among college students in the Middle West. Suitability of the Internet to the information search paradigm of college students; Motivations behind the use of the Internet; Use of regression analysis to determine the most important factor in predicting on-line usage.


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