On Message

Conner, Denise
June 2008
Best's Review;Jun2008, Vol. 109 Issue 2, p84
Trade Publication
The article reports on the significance of Web-based marketing tools in helping insurance agents connect with customers in the insurance industry in the U.S. It examines the need for insurance companies to recognize the importance of supporting agent-initiated campaigns. Information on how common problems confronting insurance carriers such as brand confusion, market segment disconnects and duplicate solutions can be avoided is provided.


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