TITLE

On Message

AUTHOR(S)
Conner, Denise
PUB. DATE
June 2008
SOURCE
Best's Review;Jun2008, Vol. 109 Issue 2, p84
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the significance of Web-based marketing tools in helping insurance agents connect with customers in the insurance industry in the U.S. It examines the need for insurance companies to recognize the importance of supporting agent-initiated campaigns. Information on how common problems confronting insurance carriers such as brand confusion, market segment disconnects and duplicate solutions can be avoided is provided.
ACCESSION #
32712328

 

Related Articles

  • Considerations For Choosing Between A Regional Or National Broker-Dealer. Schaeffer, John R. // National Underwriter / Life & Health Financial Services;4/2/2001, Vol. 105 Issue 14, p27 

    Part III. Gives advice on the factors which independent insurance agents should consider when planning to partner with a regional or national broker-dealer in the United States. Ratio of staff members per independent representative; Importance of business development support from a...

  • Casting a Wider Net. Holzheu, Thomas; Trauth, Thomas; Birkmaier, Ulrike // Best's Review;Nov2000, Vol. 101 Issue 7, p142 

    Points out that insurers using the Internet for marketing and distribution will need to include administration and claims settlement to realize more savings and compete against Internet business startups. Factors cited for insurers' reluctance to maximize the opportunities of Internet; Presence...

  • INSURANCE BROKER CREATES TRUCK UNIT. Bennett, David // Crain's Cleveland Business;12/12/2005, Vol. 26 Issue 50, p1 

    The article informs that the insurance agency and broker G.F. Hoch of Cleveland, Ohio has launched a business unit to handle its growing truck insurance trade. Tina DeVincentis, marketing manager for G.F. Hoch, said the unit, called Truck Insurance 4 U, has a separate web site,...

  • NEW-ERA UNDERWRITING. Solash, Todd // LIMRA's MarketFacts Quarterly;Winter2003, Vol. 22 Issue 1, p40 

    Discusses the increasing demand for technology in the insurance industry as of January 2003. Forms of online marketing; Relationship between carriers and agents in the insurance industry; Advantages of using modern insurance-processing systems.

  • Contact Sport. Schwantz, Randy // Canadian Underwriter;Dec2005, Vol. 72 Issue 12, p59 

    The article gives advice on insurance sales using contact sport as a metaphor. The realization that selling is a contact sport begins with the knowledge that one's sales prospect has an incumbent broker. As an incumbent broker, research into competitors must be undertaken. Next, the prospect...

  • Insuring Against The Unthinkable. Musa, Bryan // National Underwriter / Life & Health Financial Services;3/6/2006, Vol. 110 Issue 9, p20 

    The article provides information about catastrophic disability benefit (CAT) rider. CAT rider can prepare clients to face severe disabilities that can exhaust basic disability benefits. It is suggested that catastrophic insurance agents should present and discuss disability plans with and...

  • Direct Sales Will Spur Agents To Hone Skills. Fisher, Danny // National Underwriter / Life & Health Financial Services;12/14/98, Vol. 102 Issue 50, p13 

    Predicts that insurance companies will become the biggest competitors of agents due to the direct marketing tactics of firms. Marketing efforts done by firms during conservation of policies; Mailing of offers to exchange current policies with new ones; Impact of companies' direct marketing...

  • Why Do Customers Tune Out Insurers? Picoult, Jon // National Underwriter / P&C;11/1/2010, Vol. 114 Issue 38, p34 

    In this article, the author discusses aspects concerning the reasons of the customers in giving their attention to the insurance companies. The author states that the common measures used for the consumer engagement propose various areas for improvement that should be considered and addressed by...

  • Wholesalers Step Up Marketing Efforts As Softer Conditions Take Hold In E&S. Gusman, Phil // National Underwriter / P&C;10/1/2007, Vol. 111 Issue 36, p11 

    The article reports on the move of insurance wholesalers to make deliberate efforts to cater closely to retail agent customers in the U.S. Several wholesalers give their views on the techniques and strategies they make to reach out to consumers. In addition, surplus lines brokers talks about...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics