TITLE

Tough and Tougher

AUTHOR(S)
Cavanaugh, Bonnie Brewer
PUB. DATE
June 2008
SOURCE
Best's Review;Jun2008, Vol. 109 Issue 2, p37
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the marketing strategies of managing general agents of insurance companies in the U.S. to deal with the growing competition in soft markets. Dough Grahn, director of marketing at Smith, Bell & Thompson is cross-selling their programs with brokers they already have a relationship with. Kevin Hastings at Jansen & Hastings believes that knowing evolving needs of their client base and maintaining good client relationships are vital.
ACCESSION #
32712315

 

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