Foot the Bill With Event Sponsors

June 2008
Wearables Business;Jun2008, Vol. 12 Issue 5, p41
Trade Publication
The article focuses on the use of promotional products by Countdown Entertainment, co-organizer of New Year's Eve countdown parties at Time Square in New York City. Countdown distributes imprinted hats from Pontiac and mittens from Snapple to party-goers. It notes that the products not only offered attendees warmth, but they added to the party atmosphere. According to Countdown president Jeff Strauss, the sponsors are looking for a very integral way to get identified with the event, which they found through such products.


Related Articles

  • Times Square goes hi-tech.  // New York Amsterdam News;12/30/95, Vol. 86 Issue 52, p25 

    Focuses on the preparations for the celebration of New Year's Day in Times Square, New York City. Lowering of the New Year's ball; Details of the event preparations; Tossing of confetti; Event sponsors.

  • Millennium update. Dunn, Jerry Camarillo // National Geographic Traveler;Sep/Oct97, Vol. 14 Issue 5, p12 

    Focuses on the preparations being made for New York City's Times Square for New Year's Eve of 1999. Contact information for persons planning to attend the festivities.

  • Open invitation. Johnson, Brett // New York;11/18/96, Vol. 29 Issue 45, p26 

    Discusses various ideas submitted for New Year's Eve 1999 celebration in New York City's Times Square. Bring the oldest 100 people to Times Square; Construct the clock at Biltmore again to let old loves meet; Marching band of pipers; Several others.

  • GET A JUMP ON NEW YEAR'S.  // People;11/30/2009, Vol. 72 Issue 22, p179 

    The article presents suggestions for travel destinations for New Year's celebrations in 2010. Times Square in New York, New York has had a New Year's celebrations for over 100 years. Boston, Massachusetts has ice sculptures and fireworks. Las Vegas, Nevada closes a street to cars and has...

  • Timesquare2000.com to launch site this month.  // Long Island Business News (7/1993 to 5/2009);09/03/99, Vol. 46 Issue 36, p9B 

    Reports on the launching of the site TimesSquare2000.com by Times Square Media, Countdown Entertainment and the Times Square Business Improvement District to offer information, ticket sales and other preparations for New Year celebrations in Times Square in New York City in 1999 and 2000. ...

  • Image of the week.  // Advertising Age;4/26/1999, Vol. 70 Issue 18, p56 

    This article reports that the millennial Times Square New Year's Eve Ball was unveiled in New York City in April 1999. Waterford Crystal has created a 500-plus-pound sphere of more than 500 crystal triangles.

  • Gotham goes global with New Year's fete. Levin, Gary // Variety;10/13/97, Vol. 368 Issue 10, p9 

    Reports that New York City's Times Square Business Improvement District (BID) will launch a free worldwide feed of its ball-dropping festivities on New Year's Eve in 1998. Project cost; Economic goals.

  • Go Hard, or Stay Home. Bernard, Sarah; Wolff, Rachel // New York;12/25/2006, Vol. 39 Issue 46, p82 

    The article outlines two different approaches to New Year's Eve plans in New York City. The first is presented for those planning on going out. It details information about best routes to Times Square, recommends wearing warm clothing, provides information about food and drinks on location, and...

  • Doughnut 'theater' experience heading to New York's Times Square.  // RetailCustomerExperience.com;7/12/2019, pN.PAG 

    Not only will New York's Times Square be known for its annual New Year's Eve ball countdown, it will also be known for one of the most unique doughnut shop experiences. A 24-hour Krispy Kreme location, coming in early 2020,...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics