The International Gold Corporation

February 1985
Ornament;Feb85, Vol. 8 Issue 3, p64
The article reports on the multi-million dollar gift-giving advertising campaign launched by International Gold Corp. to promote karat gold jewelry in the U.S. in 1985. The program aims to create a fashionable attitude about purchasing and wearing karat gold jewelry and to encourage consumers to own and give karat gold jewelry.


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