TITLE

The International Gold Corporation

PUB. DATE
February 1985
SOURCE
Ornament;Feb85, Vol. 8 Issue 3, p64
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the multi-million dollar gift-giving advertising campaign launched by International Gold Corp. to promote karat gold jewelry in the U.S. in 1985. The program aims to create a fashionable attitude about purchasing and wearing karat gold jewelry and to encourage consumers to own and give karat gold jewelry.
ACCESSION #
32680177

 

Related Articles

  • The rising gold standard. Hessen, Wendy // WWD: Women's Wear Daily;7/1/1996, Vol. 172 Issue 1, p10 

    Reports on continued gains in gold jewelry sales in the United States during the first quarter of 1996. Total sales volume for the quarter; Key issues currently driving nationwide gold jewelry sales; Fashion as a central element behind growth in the fine-gold business in department stores.

  • The International Gold Corporation Japan Limited.  // Ornament;Fall84, Vol. 8 Issue 1, p10 

    The article reports that the International Gold Corp. Japan Ltd. has sponsored the "Japan Gold Jewelry Fair" held in Tokyo on October 5-8, 1984. 100 leading manufacturers selected to participate on a sample basis, where orders were placed for later delivery. The fair's previous practice was to...

  • GOLD JEWELRY FOR BTS.  // DSN Retailing Today;7/25/2005, Vol. 44 Issue 14, p21 

    Reports that gold jewelry is being heralded as the hot fashion staple for back-to-school in the U.S.

  • Jewelry Merchants Complain of Severe Downturn.  // India -- West;10/1/2010, Vol. 35 Issue 45, pB9 

    The article reports that Indian jewelry merchants in the U. S. complain against the decline of the gold jewelry industry because of people's preference for imitation and costume jewelry.

  • Gold Gets Going. Schupak, Hedda T. // JCK;Sep2000, Vol. 171 Issue 9, p108 

    Discusses the factors that are driving the demand for gold jewelry in the United States, in 2000. Luxury trend in fashion; World Gold Council's initiatives to promote gold jewelry; Consumer trends toward buying better quality across the board.

  • This Month.  // JCK;Jan2003, Vol. 174 Issue 1, p22 

    Reports developments related to jewelry trade as of January 2003. Impact of the proposed reforms on the business of jewelers; Participation of German gem cutters during the 2002 Intergem fair; Trends in gold jewelry designs.

  • Gold Softens Its Approach. Soucy, Carrie // JCK;May2005, Vol. 176 Issue 5, p100 

    Reports on the trend in gold jewelry designs in 2005. Popularity of soft and flexible designs; Influence of technological advances on the creation of various designs; Changes in the image of gold.

  • HOT & Gold. Molofsky, Randi // JCK;May2005, Vol. 176 Issue 5, p102 

    Reports on the sales performance of gold jewelry worldwide. Impetus to the heightened sales; Factors causing the increase in gold prices; Solidity of gold as an investment. INSETS: May Is Gold Month;Italian Gold Is Molto Bene for QVC.

  • Gem Artist's Corner.  // JCK;May2005, Vol. 176 Issue 5, p168 

    Features the 18k anodized gold jewelry set designed by Joseph Gil and Akiva Gil gemstone wholesale and cutting firm in New York City. Design of the jewelry; Proportion; Incorporation of diamonds in the material.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics