TITLE

The International Gold Corporation

PUB. DATE
February 1985
SOURCE
Ornament;Feb85, Vol. 8 Issue 3, p64
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the multi-million dollar gift-giving advertising campaign launched by International Gold Corp. to promote karat gold jewelry in the U.S. in 1985. The program aims to create a fashionable attitude about purchasing and wearing karat gold jewelry and to encourage consumers to own and give karat gold jewelry.
ACCESSION #
32680177

 

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