Why we all want to grow towards the sun

May 2008
People Management;5/29/2008, Vol. 14 Issue 11, p42
The article discusses how Connecticut-based software provider TopCoder increased workforce engagement. The company, founded by Jack Hughes in 2000, has come up with a way of reconciling the trade-off between voluntary and paid work. Hughes has developed a tournament-based business model in which members of TopCoder's community of 120,000 developers compete with each other to develop the best software code. TopCoder links this community with an economic model that rewards developers for their contributions.


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