Staff 'ambassadors' drive business growth

Phillips, Lucy
May 2008
People Management;5/29/2008, Vol. 14 Issue 11, p10
The article presents the message given by Noel Keeley, group human resources (HR) director of Musgrave, at the Chartered Institute of Personnel & Development (CIPD) Conference in Ireland. Keeley said employees are their firms' most powerful ambassadors and getting the people brand right will drive business growth. He added that the world's most successful brands, such as Google and Coca-Cola, had earned growth by boosting the employee experience as well as that of their customers.


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