TITLE

Upfront Recap: Counting Up the Billions

AUTHOR(S)
Forkan, Jim
PUB. DATE
June 2000
SOURCE
Multichannel News;06/19/2000, Vol. 21 Issue 25, p38
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the advertising revenues posted by cable television networks in the United States for the 2000-2001 broadcasting season. Turner Broadcasting Sales Inc.; Discovery Networks; Lifetime Television; Cable Advertising Bureau's revision of its projections for network cable and total cable advertising sales; Prevalence of integrated or cross-media sales packages.
ACCESSION #
3265923

 

Related Articles

  • Cable's Gold Rush. Forkan, Jim // Multichannel News;06/05/2000 Supplement, Vol. 21, p14A 

    Reports on opportunities for advertising sales and revenue growth for United States cable operators and interconnects. Double-digit growth enjoyed by operators in the 1990s; Estimated ad revenue in 2000; Stumbling blocks cited for cable operators; Strong economy fueling greater advertising...

  • Learning to live with its success. Burgi, Michael // Adweek Western Edition;9/9/96, Vol. 46 Issue 37, Media outlook '97 p12 

    Focuses on the trends in cable television in the United States and its implications for advertising. Increased competition from direct broadcast satellite services and the entry of regional Bell telephone companies; Rise of a generation of distribution outlets; Revival of the practice of taking...

  • Cable's promise unfulfilled.  // Electronic Media;3/18/2002, Vol. 21 Issue 11, p29 

    Comments on the unfulfilled promises of cable television in the U.S. Increase in the number of commercials; Role of the Federal Communications Commission in the regulation of cable TV shows; Schedule of shows.

  • Basic cable rings out 1996 with record viewing levels.  // Adweek Western Edition;1/20/97, Vol. 47 Issue 3, Re: TV p1 

    Reports that 1996 had been a banner year for ad-supported cable television in the United States. Record levels of primetime viewership posted; Average number of households that tuned-in to basic cable; Cable's average primetime household share; Collective audience declines seen by the three...

  • Nick offers advertisers package deal. S.M. // Broadcasting & Cable;02/03/97, Vol. 127 Issue 5, p12 

    Reports on Nickelodeon's negotiations with television advertisers for its children and adult upfront market in the United States. Sale of spots on its co-owned TV Land; Features of sales packages; Value of advertising accounts.

  • Cable upfront lacks past luster. Burgi, Michael // MediaWeek;8/1/94, Vol. 4 Issue 31, p3 

    Reports on the performance of cable television in upfront advertising market. Status of upfront negotiations; Estimate of dollar volume; Comments from cable network executives; Situation in several networks.

  • Cable's Awesome Upfront.  // Multichannel News;06/05/2000, Vol. 21 Issue 23, p61 

    Comments on the cable television industry's National Show held in May 2000 in New Orleans, Louisiana. National advertisers' rate agreements for around 80% of the broadcast and cable advertising inventory for year 2001; Cable's advancing of its broadcast upfront-buying season.

  • Cable Ops Face Urgent Ad Issues, Opportunities.  // Multichannel News;06/05/2000, Vol. 21 Issue 23, p63 

    Points out urgent advertising issues and opportunities faced by cable television operators in the United States. Revenue garnered from national spot advertising; Inconsistency in the stewardship of national advertising schedules; Interconnection of markets; Lack of a system for accurately...

  • Ad Technology's Future Frets Execs at CAB. Forkan, Jim // Multichannel News;03/27/2000, Vol. 21 Issue 13, p2 

    Highlights the Cablevision Advertising Bureau's commercial recall study released during its Cable Advertising Conference in New York City. Viewers' primetime ad-recall levels among basic-cable network viewers; Assumption that basic-cable viewers are not as attentive to commercials.

  • Cable Upfront Drags On. Larson, Megan // MediaWeek;6/24/2002, Vol. 12 Issue 25, p8 

    Provides an update on advertising deals in the U.S. cable television industry. Details of the deal reached by Turner Entertainment and Discovery Networks; Speculation over the existence of deals in the industry.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics