Head Start Helps 'Sixth Sense' on Digital

Umstead, R. Thomas
June 2000
Multichannel News;06/19/2000, Vol. 21 Issue 25, p1
Forecasts high pay-per-view (PPV) revenues for Buena Vista's blockbuster motion picture `The Sixth Sense' in the United States. Launch of an aggressive PPV-movie promotional campaign; Potential effect of early PPV windows on both PPV and home-video revenue; Buy-rates generated by the movie in digital-cable homes; Comparison with the PPV success of `The Waterboy.'


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