TITLE

WWE's New Pay-Per-View

AUTHOR(S)
Haugsted, Linda
PUB. DATE
June 2008
SOURCE
Multichannel News;6/9/2008, Vol. 29 Issue 23, p21
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the move of Vince McMahon, a professional wrestler, to put his money behind an effort to drive new and returning viewers to World Wrestling Entertainment Inc.'s "Monday Night Raw" on USA Network in Los Angeles, California. McMahon kicked off a $1 million a week watch-and-win promotion, with the money from his own pocket. The wrestling fans must register on advance of the telecasts at WWE.com to be able to qualify for the promotion.
ACCESSION #
32616362

 

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