TITLE

Turner Signs Several Early Upfront Deals

AUTHOR(S)
Haugsted, Linda
PUB. DATE
June 2008
SOURCE
Multichannel News;6/9/2008, Vol. 29 Issue 23, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on several deals entered by Turner Broadcasting System Inc. in the U.S. According to executives, the sales rates during the post-upfront are even higher despite the high advertisement-sales rates during the fourth quarter of 2007 and the beginning of 2008. Meanwhile, an advertisement buyer noted that cable ratings and some broadcast network shifts in strategy are exciting advertisers about television. He predicts that multimedia package sales would be slow.
ACCESSION #
32616253

 

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