NBA Playoffs a Slam Dunk

Thomas^Umstead, R.
June 2008
Multichannel News;6/9/2008, Vol. 29 Issue 23, p6
The article focuses on the significance of the 2008 National Basketball Association playoffs in Turner Network Television (TNT) and ESPN in the U.S. The playoffs featured top stars such as Kobe Bryant, Kevin Garnett and Lebron James as well as competitive series matchups. Meanwhile, ESPN drew 4.1 million viewers for its 17 playoff coverage which was up by 2.8 million viewers from its 2007 coverage. The playoff for TNT ran averaged 3.1 million viewers, up by 14% compared with the previous year.


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